Aethra is Berryplasma’s first commercial day-neutral variety, introduced in 2022 and developed specifically for summer production in Mediterranean climates. Designed for performance under extended daylight and warmer conditions, Aethra delivers a compelling mix of productivity, fruit quality, and adaptability. The variety produces large, bright red fruit with a rich aroma and outstanding flavor, appealing to discerning consumers and premium buyers alike. With an excellent shelf life, Aethra ensures durability across supply chains, making it well-suited for fresh market and longer-distance logistics. Aethra also performs strongly in the field, showing good adaptability to older growing beds and a balanced water requirement, giving growers flexibility in diverse production conditions.